Home > Education > How Luxury Can Executive Educations be ?

How Luxury Can Executive Educations be ?

February 28, 2006 Leave a comment Go to comments

The booming of business education in China has attracted the attentions from Western media and business schools.More and more business school come to China’s top business schools to cooperate both on course design and research projects.
From 2006, one interesting treand is those prestigous schools develop some expensive executive programes, mainly target at top executives in leading China companies, such as thoes of CEIBS and CKGSB (see References). Behind these expensive programme, what interesting us is can those participants really learn somthing beyond personal conncetion and what does these schools earn beyond the expensive tuition?

From the standing of business schools, what kind of values do we want to deliver during the program? A easy, vivid class discussion or serious debate on different critical issues, or just wait and see what can those participants may give back during the discussions? How do you composite our syllabus to attract and staisfy our customers’ demand? Do we really train the futuer leader or just make ourself a platform for personal connection without extra benefit toward those participants?

I think it worth us to take a close trend to see how these luxury programs can deliver and how those business schools respone afterward. That development and interaction between participants and schools will be very interesting topic to follow up.

References

CKGSB-Global CEO Program

CEIBS-Harvard Business School-IESE Business School Joint Global CEO Program for China

China’s B-School Boom

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Categories: Education
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