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The Halo effect

September 17, 2007 Leave a comment Go to comments

I just finished the Chinese version of “The Half Effect”. written by Dr. Phil Rosenzweig.

It’s a great book that pointed out the halo effects from those bestseller business books, such as Search for Excellecnt,  Good to Great, and A to A+, and identified research limits behind those business books.

This book reminds managers not only to read and use those fashion terms, but face the reality of doing business.

It not only showed the halo effects from using case studies,  interview, but also emphasized the importance of using pubic and longitudinal data in studying different companies and industries.  To this aspect, I am far more interesting that how could we do to have a more reliable case study, in spite of using those methods that have higher half effects?

Obviously, I highly recommend this books for those who  want to pursue research work in the fields of management and business studies, this book can show them the research boundary they may encounter and remind them the truth of business world. On the other hand, people interested in exploring the truth behind those business bestsellers should also have fun via reading this book.

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Categories: Books, Research
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